Sid Lee – digital agency. Sid Lee builds business for its clients by transforming customer experience across all touch points. The future of grocery shopping in the GTA. Empowered consumers are driving demand for better experiences, which are more customized & tailor-made.

Purpose of the project: Help Grocery Gateway become more human, friendlier than it already is and even easier to use.

Objective: User stories and design explorations (Desktop, tablet, mobile)

Project duration: 3 weeks

Team: Visual Designers, Researchers, UX designers.

My role: UI/UX designer

Final product showcase: Overview, Pitch Presentation.

UX process: Design problem/challenge —  Grocery shopping is an inherently human thing to do. We periodically visit our local grocery store to pick-up food for the week. Our 5 senses work together to help us fill one of our most basic needs: our nourishment. Online shopping has become a more engaging over the years, but how will it become more human? From the days of the milk-man, getting fresh groceries delivered has always been perceived as an enjoyable experience. Today, Grocery Gateway offers much more than just milk; and is still known as being a friendly brand. Is it possible to make the online shopping experience even friendlier? Thinking about how customer behavior has evolved over the past decade can help to determine how it will evolve over the next decade.

User Research: Thinking about how customer behavior has evolved over the past decade can help to determine how it will evolve over the next decade. As the active and first time users – two different architypes were created. For each persona was designed the user flow that helped to understand desires and shopping goals of the users from different demographical groups. Along the exploration phase Cross-channel shopping experience has been designed. The trends, combined with personas, helped to devise some of the sample use cases and user stories to demonstrate how the grocery shopping experience can be improved.

Ideation: We’ve identified trends that could help Grocery Gateway become more human, friendlier than it already is and even easier to use. 1. Dynamic personalization 2. Local Relationships 3. Relationship management 4. Readability instead of merchandising 5. Notifications 6. Progressive disclosure.

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• Category :

  User stories and design explorations

• Date:

  September 2014

• Client:

  GROCERY GATEWAY