Toronto Star is Canada's largest daily newspaper, with the largest readership in the country. It is published seven days a week in the Greater Toronto Area and is owned by Toronto Star Newspapers Limited, a wholly owned subsidiary of Torstar Corporation. Based on 2015 statistics, it is Canada's highest-circulation newspaper on overall weekly circulation.

Digital tranformation Objectives: Increase Digital Traffic and push users to eventually become paid subscribers. To become customer-centered, data-powered and commit to 1-on-1 personal relationships in order to drive new and existing star.com customers.

Meeting business requirements and remain the overall feel and look of the website, redesign the components on the Aggregation and Article pages. Improve visibility and prioritise the content. Redesign Navigation Menu and make the content switch based on location simple and intuitive.

Project duration: 5 mouths

Team: UI/UX Designer, PM, PO, Stakeholders, Developers

My role: UI/UX designer

Final deliverables: High fidelity mockups for Desktop/Tablet/Mobile. Interactive prototypes.

• Category :

  UI/UX Design

• Date:

  December 2017

• Owner:

  Torstar Inc.

• PDF - Desktop

  Click Here

• PDF - Mobile

  Click Here