A subsidiary of Torstar Corporation, Metroland is one of Canada’s premier media companies. Metroland delivers up-to-the-minute vital business and community information to millions of people across Ontario. Wholly owned businesses of Metroland, Digital Commerce group operates three of Canada’s longest-standing and largest online sites for saving Canadians money, Save.ca, WagJag.com, TraveAlerts.ca.

Since 2000, save.ca has been Canada's #1 destination for exclusive savings on the great brands and products. Shopping List feature allows users to create a digital list of goods and explore the best deals.

Objectives: Communicate designs through wireframes, mock-ups and prototypes to improve the user engagement. Collaborate with a multi-disciplinary team to capture feedback and refine features for web and mobile experience with save.ca. Based on knowledge of our users through research and analytics design new features for mobile application as well as for web experience.

Project duration: 3,5 years

Team: UI/UX Designers, PM, Developers

My role: UI/UX designer

Design process: The step-by-step process from content maps and wireframes to high fidelity mockups and interactive prototypes. Constant iteration and improvements of the existing user flows and visual communication.

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• Category :

  UI/UX Design

• Date:

  October 2014 - April 2018

• Owner:

  Metroland Media Group (Torstar)

• Project-Shopping List-Mobile

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• Project-Notification Centre - Web/Mobile

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• Project-On-boarding - Mobile

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• Project-Home page - Mobile

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